At a time of uncertainty, millions of Americans are quietly turning back to the Word of God.
In a moment when headlines are often dominated by division, conflict, and cultural anxiety, something remarkable is happening across the United States: Bible sales are surging to record levels, according to Publishers Weekly.
New industry data from Circana shows that 2025 marked a 21-year high for Bible sales in the U.S., with 19 million copies sold — a 12 percent increase from 2024 and double the number sold in 2019.
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The bestselling adult Bible in the United States last year was The Invitation New Testament, a low-cost edition published by B&H. For children, the top seller was The Action Bible: God’s Redemptive Story a graphic-novel style Bible designed to make Scripture accessible and engaging for younger readers.
Publishers report strong growth across denominations, age groups, and regions — a trend mirrored in other countries as well, but especially among Gen Z, as noted on TikTok.
For many Americans, this renewed interest isn’t about politics or partisanship. It’s about purpose and meaning.
As trust in institutions continues to erode and modern life feels increasingly unstable, people are searching for truth that doesn’t shift with the news cycle. The Bible offers something rare in today’s world: moral clarity, enduring hope, and a foundation that has withstood centuries of change.
Faith leaders and analysts say the trend reflects a deeper hunger — especially among younger generations — for guidance, purpose, and spiritual grounding. History shows that in seasons of hardship, people often return to Scripture not out of fear, but out of faith.
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Whether read quietly at home, studied in a small group, or rediscovered after years away, the Bible continues to shape lives, families, and communities.
As Circana director and industry analyst Brenna Connor explained, “The greater interest in religious content in the U.S. reflects a bigger search for hope and community, and suggests that consumers are increasingly turning to faith-based resources as anchors of stability and sources of comfort during uncertain times.”
In a culture searching for answers, the numbers tell a powerful story: Americans are opening the Word again.
Resources to Help You Start (or Restart) a Daily Bible Habit
If you don’t currently own a physical Bible, anyone can access Scripture for free through the YouVersion Bible App., which offers multiple translations and guided reading plans.
One of the most popular plans — and the one I’ve followed consistently for several years — is The Bible Recap With Tara-Leigh Cobble, which helps readers stay on track while better understanding the overarching story of Scripture.
For those looking for a physical Bible or study resource, these are a few widely trusted options many readers find helpful:
ESV Study Bible — Ideal for deeper study, context, and commentary
NIV Compact Bible — Easy to carry and great for daily reading
Alabaster’s Gospel of John — A beautifully designed, Scripture-only edition focused on reflection
The most important thing isn’t which edition you choose — it’s digging into God’s Word daily, consistently, and in community.
God bless, Bible readers. 🙏
Daily Affirmation: “Today, I choose truth over noise, faith over fear, and God’s Word as my foundation.”
Caleb Parke is an award-winning independent journalist. Follow him on X, Facebook, Instagram, and connect with him at calebparke.com.
